Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Friday, 14 December 2012

Telling the truth with lies - PR

First up: my cousin is getting married in January. Both my father and my brother will be in Dubai, so I will be escorting my sisters and my mother to a wedding. If I escape with my sanity intact, there may indeed be a God, and a merciful one at that. It sounds like it's going to be rushed and hectic, which I suspect all weddings are whether preparations started a year or a month ago.
It's also a very romantic story, and romantic stories - really, any stories - make me very happy. Weddings especially though. Love is a tricky thing to pin down, and if two people can find it with each other, then celebrations are certainly in order. Though I'm still not sure about the (agreed, symbolic) "giving away" of the bride, harkening back to a time when girls were so useless that you had to literally give them away, along with a gift of money. We certainly don't make the bride's father pay a huge sum of money so that we can take her off his hands.

By, say, making him pay for the wedding itself.

That definitely does not happen any more.

The problem with changing this idea is that it's a tradition, and tradition just means "story that people have told for a long time." Stories have power; we learn that from the cradle. There are thousands of fantastic articles detailing the power stories have and, although I'd cheerfully advocate reading all of them, why not start with a story about the power of stories. It's complex, but trust me. Witches Abroad, by Terry Pratchett, is brilliant and although it's fictional, so are a lot of stories. It doesn't make them less real, just less true.

Not untrue, though. All stories need a kernel of truth. You can wrap that kernel in so many lies that it takes another form - racism is the truth "I'm scared of change" wrapped up in social, economic and political language until it becomes almost acceptable. The message of the story is formed of the lies with which you wrap your truth.

And yes, of course you can tell the whole truth, and nothing but the truth, but the fact is that's boring. Any omission might be considered a lie, and a story with no omissions is dull. As an example, 24 is well-known for the fact that Jack Bauer has never, ever gone to the toilet. Ever. Why? Because that's dull. It's a necessary lie to tell the truth that we really like Jack Bauer being Jack Bauer, and he loses a portion of that character when he has to take a toilet break. It's one of the few times when dynamic action is really frowned upon.

I mean you don't actually look and frown, because that might be weirder. Etiquette in the gents' is a hydra of potential slip-ups. (Pun intended and immediately regretted.)

In short, if you're telling a story, first you need to find your truth. And if you want to tell the world something true, then you might need to find yourself a storyteller.

Friday, 7 December 2012

Winter is coming. Look busy.


A soirée last night and a housewarming tonight; life is hard but someone has to live it. The champagne flowed like the conversation; it was French and everyone was holding one. Including me, which stunned me most of all. Hosting was enormous fun; I can see why my sister is into it. Introducing people, circulating, sipping bubbly and talking about n’importe quoi, which I wish had an English translation. It’s sort of everything and nothing. I hope somebody who speaks French can enlighten me if there is, in fact, an actual translation.
Of course this morning was something of a comedown; no hangover, but a return to the office. To a certain extent it’s because I want to wear a tux every day, and when you look like I do in a tux :



You’ll understand why I’m keen to break it out more often. But such is life; unless I become a jazz singer (unlikely), the next James Bond (more unlikely), or a penguin photographer (actually...) I shall not wear it very often. Goodnight sweet prince. Back to the armoire you go.
You’ll notice I said armoire there and not wardrobe. That’s because I momentarily forgot that the word wardrobe existed. I don’t know if this is a good sign or not; I fear that when I come back I shall cut an odd figure, wandering round my house and shouting
“What do you call this? A placard?”
“Describe it.”
“It’s got cups in it.”
“That’s a cupboard.”
“Oh. So what do you call...”

And so on ad nauseam. I actually suspect this may be symptomatic of something more serious; I managed to buy some chocolate biscuits from a vending machine and then walk away with my change but without the calorific goodness. Honestly. I’ve started to lose it completely.
I’m still trying to work out a topic for my year abroad paper; it has to be ethnocentric - some difference or similarity between the UK and France. I wanted to do it on linguistic markers used in lying speech, but that’s getting more and more complex - and since I’ve just posted it, I’m not even sure if I can still use it. If you have any ideas, do let me know, because I’m currently scraping the very bottom of the barrel.

One final thought as I go - I’m looking for an internship and a flat for next year. Finding either is proving immensely difficult, so if you know of anything going in either field, do please let me know.

I will show appreciation in all sorts of exciting ways.

Tomorrow is Champs d’Elysee and the Christmas Markets, so be ready for a veritable avalanche of photographs. I will also be going to Cartier to laugh in their faces.

Although at this rate I’ll buy something and then leave it in the shop.